Yes, as you read it, they want men to beat them. But that doesn't mean physical torture. It's far beyond than that!
The hashtag #BeatMe has been used more than 10 thousand times in the past eight hours. Pictures of strong women can be seen with the hashtag as they are waiting to be beaten by men. And it’s not that easy. They are strong in their own field, and they know beating them with knowledge and skills won’t be easy for many men.
The hashtag has been introduced by the UN Women Pakistan to enhance its effort to end violence against women and girls. The hashtag campaign showcases a woman inviting a man to beat her – but at things she is good at. The campaign aims to inspire women to reaffirm that they are stronger than they are made to believe and seeks to shatter the perception that a woman is weak, taking her from someone who is ‘beatable’ to being ‘unbeatable,’ according to the UN organization.
Many people have used the hashtag to spread their message on Twitter:
— Momina Mustehsan (@MominaMustehsan) November 20, 2016
"People can say what they want about Lyari, but here a woman is safe," Maha Baloch – who run's her own driving school #meinhero
— Atiya Abbas (@AtiyaAbbas) November 22, 2016
— BENNANI YASMINA (@YASMINAREBEL) November 22, 2016
The campaign aims at mobilizing women and men to demand an end to violence against women, that affects at least 1 in 3 women and girls globally. However, some social media users in Pakistan have discovered something they call ‘unethical’ in the campaign.
They claim that the UN organization’s campaign is not something unique. Rather it’s been stolen from a Pakistani photographer, who launched a similar campaign under the hashtag #TryBeatingMeLightly long before the UN Women Pakistan introduced the #BeatMe campaign on November 20, 2016.
— 7heikh (@7heikh) November 21, 2016
— Priyanka Pahuja (@PahujaPriyanka) November 22, 2016
— Shummas 🌞 (@CosmicEquations) November 22, 2016
— Fahhad Rajper (@FahhadRajper) November 22, 2016
Some Twitter users asked the UN Women Pakistan to clarify the issue. But it hasn’t responded to any of those requests as yet.
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Photo: UN Women Pakistan